Nvak Collective
Biography Nvak Collective
Nvak
was founded in 2016 by artist and social entrepreneur Tamar Kaprelian, a first-generation Armenian-American. After signing to Clive Davis at age 18, and Interscope Records at age 21, she recognized an opportunity for more mentorship in the industry and the need for people in positions of power to help young talent grow.
“I founded Nvak in order to be of service to a vibrant, talented population of global musicians with limited opportunities,” said Kaprelian. “Working in Armenia is very personal to me: I traveled to the country for the first time in 2015 after representing them in Eurovision and had a transformative creative experience while there. I wanted to use my platform and voice for a good cause – to help amplify the voices of women and girls.”
Four years after its inception, Nvak has a growing community of 1000+ young musicians in Armenia, Malawi, and Israel. At its core, Nvak takes a hyper-local approach to teaching collaborative songwriting, music production, and music business.
Annually, each country has a summer or fall intensive lead by A-list producers and songwriters. Collaborators in 2019 included Mike Sabath (Lizzo, Meghan Trainor), Larzz Principato (Dua Lipa), Jeremy “Kinetics” Dussolliett (BoB), Ceci Gomez (Charlie XCX), Max Hershenow (MsMr), as well as local musicians and industry leaders.
Nvak is a 501c3 non-profit organization that discovers and teaches young singers, songwriters, and producers around the globe, providing free, year-round, in-person and remote lessons in songwriting and music production. Nvak uses music as a tool for teenagers and young adults to find their voices and amplify their stories beyond their countries’ borders. Nvak is committed to bringing underrepresented stories into mainstream American music and providing a unique perspective on global culture through the universal language of music. For more information, visit the website.
